Starting Wednesday, and rolling out to all customers within the following two weeks, Netflix introduces a radically new look on TVs, game consoles, and devices such as Roku 3 Streaming Media Player and on Smart TV and Blu-ray players that makes streaming from Netflix a much richer and more immersive experience. Check out the preview.

Being an avid Roku 3 and Plex user, I'm looking forward to the update that includes being able to switch between user profiles.